Variable Data Printing Sussex

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Variable-data printing (VDP) (also known as variable-information printing (VIP) or VI) is a form of digital printing, including on-demand printing, in which elements such as text, graphics and images may be changed from one printed piece to the next, without stopping or slowing down the printing process and using information from a database or external file. For example, a set of personalised letters, each with the same basic layout, can be printed with a different name and address on each letter. Variable data printing is mainly used for direct marketing, customer relationship management, advertising, invoicing and applying addressing on self mailers, brochures or postcard campaigns.

  • Transform statements, bills, and invoices into high-value marketing tools to up-sell or cross-promote products and services
  • Studies show that 80% of new business comes from existing customers – variable data printers can drive business and profits by adding targeted promotional messages to bills, statements, and invoices
  • Adding a marketing message to a monthly statement can have a huge effect – 98% of users read their statements once, and 85% read them twice. Messages included in the statement have a much higher impact than traditional stuffers that are often discarded